Erykah Badu is a multifaceted creative force who transcends race, gender and culture; music, film, and fashion. Renowned for her songwriting, singing, and producing, she promotes wellness, and challenges oppressive structures. Her innovative, genre-bending approach has earned her the title, "Queen of Neo-Soul" and five Grammy Awards from Baduizm (1997) to "3:AM" with Rapsody (2025). Beyond music production, in 2020—at the top of the “shelter-in-place” era—Badu launched BaduWorldMarket.com, her self-curated online store, and established a livestream platform that revolutionized the stay-at-home concert experience with her Quarantine Concert Series. In 2023, her cannabis brand Apple Trees collaborated with Cookies to introduce That Badu, while her fashion influence earned her the 2024 CFDA Fashion Icon Award. From Fashion Week to five major magazine covers, her music, art, and eclectic style have made her a cultural icon.
